In the UAE, where competition is stiff and attention spans are shrinking, businesses are reconsidering their communication strategies. One medium has proven to be more powerful than ever: corporate video, or brand video.
But not in the generic, templated kind. The true impact comes from smart, personalized video content that communicates directly to the viewer and makes a lasting impression. Because in today’s economy, simply being visible is insufficient. You need to be remembered.
Video is becoming increasingly popular in the UAE
Throughout the region, video has gone from a ‘nice-to-have’ to a core marketing strategy. With the UAE government’s continuous emphasis on digital innovation and on building technologically competitive business models, video has emerged as the primary communication medium for enterprises in Dubai and the other Emirates.
According to a HubSpot study from 2024, 91% of marketers currently utilize video, but the UAE stands out for its increased desire for high-quality, culturally appropriate content. Campaigns that reflect GCC audiences’ local identities, values, and expectations are especially effective.
For UAE businesses, this represents an excellent opportunity if you know how to communicate the message effectively.
Why has personalization become the new standard?
People do not recall generic content. They remember what appears to be created specifically for them.
That is where personalized and interactive videos become relevant and important. Rather than sending out the same message to everyone, marketers may now customize the videos for every customer, including their name, context, language, region, and even personal preferences.
And it works!
Vidyard reported that personalized videos can enhance viewer retention by up to 35% while driving engagement levels up to 500% greater than traditional formats.
However, personalizing entails more than simply adding a name. It is all about establishing the context. What resonates with a real estate investor in Dubai may not resonate with a public sector client in Abu Dhabi. Tone, phrasing, and visual storytelling all need to change correspondingly.
According to Ali Al Suwaidi, a digital communications adviser based in the UAE, “Storytelling that respects both cultural relevance and individual attention is where brand loyalty begins. That’s what separates good content from unforgettable content.”
What really makes a brand unforgettable?
Unforgettable brands do more than just inform; they create moments that are both personal and intentional. And video, when done correctly, is the ideal medium for this.
Here’s how customization works so well:
It immediately captures your attention.
When viewers hear their name or see something that reflects their reality, they move from passive viewing to active participation.
It promotes emotional relevance.
Personalized content has a human feel to it. It demonstrates effort, sensitivity, and empathy, all of which contribute to increased trust and loyalty.
It enhances recall and conversion.
Personalized videos consistently outperform generic ones in terms of retention, click-throughs, and follow-ups because they make a lasting impression.
It fosters a sense of exclusivity.
Tailored content makes the viewer feel as if they are a part of something created specifically for them, which is powerful.
Personalization is a strategic advantage in the UAE, a market that is both varied and digitally developed. Whether you’re presenting a brand, onboarding a new client, or launching a campaign, putting the viewer at the centre of the story is what elevates a good video to an unforgettable experience.
If your brand has something to say and you want to make it memorable, GovideoPX can help you turn your brand or product message into experiences worth sharing.
